TODAY’S TRADEMARK – REVLON

Revlon is a well-known American brand primarily focused on cosmetics, skincare, fragrance, and personal care products. The brand has a rich history that spans several decades. Revlon was founded by Charles Revson, along with his brother Joseph and chemist Charles Lachman, in 1932.

The company initially started with a single product: a nail enamel using a unique manufacturing process that offered a more durable and appealing finish compared to other nail polishes available at the time. Revlon’s nail enamel gained popularity quickly, and the brand expanded its product line to include lipsticks and other cosmetics.

The brand’s marketing approach focused on affordable yet high-quality products, and Revlon became one of the first cosmetic companies to advertise on television. Revlon continued to grow and innovate throughout the 1960s and 1970s, launching new makeup products and expanding its reach internationally.

Revlon faced increased competition and financial challenges in the 1980s and 1990s. Revlon underwent changes in ownership and management during this period, with various attempts to reinvigorate the brand’s image and product offerings. In the 2000s and beyond, Revlon continued to diversify its product offerings, expanding into skincare, hair care, and other personal care products.