TODAY’S TRADEMARK – SUPER MARIO

Super Mario has been a very popular video game among millennials all over the world. The hero Mario is set to rescue the queen from the hands of Bowser-the king of Koopas. Koopa is the tribe of turtles who have invaded the land of peaceful mushroom people. The video game was launched in 1985 and has survived through the years with the last Mario adventure launched in 2021.

The word mark SUPER MARIO  is currently owned by Nintendo of America Inc. and is registered with no. 5059671, on registration date 11-10-2016. The mark is registered for goods and services under class 28 of the International classification which deals with action figures and accessories, balloons, board games, card games etc.

There have also been other registrations of the mark bearing registration no. 2345410 pertaining to class 9 of the IC which relates to goods and services to use with video game software, video game programs, video game cartridges, electronic game software, electronic game programs, electronic game cartridges. Mario is recognisable with his blue overalls, red hat and a moustache.