TODAY’S TRADEMARK – EINSTEIN BROS BAGELS

Founded in 1995 by Boston Chicken, Inc. (now Boston Market), Einstein Bros Bagels emerged as a strategic move to tap into the breakfast market. Initially named Progressive Bagel Concepts, Incorporated (PBCI), the corporation acquired four regional bagel chains, including Offerdahl’s Bagel Gourmet, Bagel & Bagel, Baltimore Bagel, and Brackman Brothers, focusing on areas with limited bagel traditions.

Meanwhile, Noah’s Bagels, founded by Noah Alper in 1989, was gaining popularity for its distinctive bagels. In 1996, Einstein Bros. acquired Noah’s Bagels, further solidifying its position in the market. Now under the ownership of Einstein and Noah Corp., a subsidiary of Einstein Noah Restaurant Group, Inc.,

Einstein Bros Bagels continues to thrive with its blend of traditional and innovative flavors, offering a delightful breakfast experience nationwide. This fusion of legacy and vision has solidified Einstein Bros Bagels as a renowned name in the breakfast industry.

The trademark is registered by Einstein/Noah Bagel Corp. on the registration date 06-10-1998 bearing the Registration no. 2194140. The mark depicts men wearing business suits depicted in caricature inside a donut or a bagel. It falls under class 42 of the International classification and the brand specifically deals in restaurant services.