TODAY’S TRADEMARK – HABA

HABA made its first appearance at a toy fair in 1950, later publishing a German-English catalogue and extending operations into Switzerland and the Netherlands. It was during this time the “HABA” abbreviation became the established brand name for the company. The HABA FAMILYGROUP headquarters are located in Bad Rodach. The company started life being operated out of the Habermaass family home, with Plant I located next door. The house was demolished in the 1970s to make room for Plant I’s expansion. The company would continue to grow, adding Plant II, Plant III and the Elsa warehouse over the years.

Haba registered their logo with the EUIPO on 24^th July 1998 bearing the serial number 000023333. The mark can be described as a figurative mark, it falls under classes 16, 20, 28 of the international classification of goods and services for the purposes of the registration of marks.