TODAY’S TRADEMARK – SUPER MARIO BROS.

SUPER MARIO BROS. is a console game developed and published by the Japanese electronic game manufacturer Nintendo for the Nintendo Entertainment System (NES). It is based on the 1983 arcade game Mario Bros., the first game in the Super Mario series. It is one of the bestselling games of all time, with more than 58 million copies sold worldwide. It is credited, alongside the NES, as one of the key factors in reviving the video game industry after the 1983 crash, and helped popularize the side-scrolling platform game genre. The game features Mario and Luigi, two Italian plumbers who find themselves in the Mushroom Kingdom trying to rescue Princess Toadstool from the evil King Bowser.

The mark “SUPER MARIO BROS.” was registered with the EUIPO bearing the serial number 000155192 on 6^th July 1999. The mark can be described as figurative in nature, it falls under classes 9, 16 and 28 of the international classification of goods and services for the purposes of the registration of marks. The game was the all-time bestselling game for more than 20 years until its lifetime sales were ultimately surpassed by Wii Sports.