TODAY’S TRADEMARK – H&M

The Swedish company H & M Hennes & Mauritz AB Joint Stock Corporation is the owner of the trademark “H&M.” Founded in 1947, H&M is a Swedish international retail apparel firm that offers a variety of IC 035-related products in addition to its fast-fashion clothing for men, women, teenagers, and children. Six distinct brands make up H & M: H&M, COS, Monki, Weekday, Cheap Monday, and & Other Stories.

The H&M logo, which combines word, letter, and/or number, has the serial number 79166735 and was registered on May 17, 2016, with registration numbers 4957851 and Internatinal registration number 1250839. As this service mark consists of “H & M” in the colour red, the colour red is claimed as a feature of the mark. The brand markets itself as an alternative to high-end fashion. The brand partners with a high-end design firm every year to create a collection to market this. One key characteristic that sets H&M’s quick fashion businesses apart from competitors like Zara is their marketing approach.