TODAY’S TRADEMARK – BEATS

Beats Electronics LLC also known as “Beats by Dre” is an American consumer audio products manufacturer headquartered in Culver City, California which was established by the music producer Dr. Dre & a record company executive Jimmy Iovine in the year 2006, in which HTC had purchased 50.1% majority shares in the year 2010. Beats by Dre has become renowned worldwide for its iconic branding. Beats Electronics is now a subsidiary of apple.inc which is been considered as the largest acquisition in Apple’s history. The company is primarily focused on headphones and speakers. In 2014, the company expanded into the online music market with the launch of a subscription-based streaming service, Beats Music.

The combined figurative mark “B” & the word mark “Beats” are registered individually as a Malaysian trademarks on 27^th February 2012 bearing the serial numbers. 2012003106, 2012003084, 2012003107, 2012003104, 2012003101, 2012003109, 2012003103, 2012003108, 2012003099, 2012003100, 2012003102, 2012003105 falling under the classes 6, 9, 11, 12, 27, 28 of the International Classification of Goods and Services for the Purposes of the Registration of Marks. Originally focused on headphones, Beats has since expanded into wireless earbuds, portable speakers, and car audio systems. Many celebrities have endorsed the beat brand starting from Lebron James, Justin Bieber, Lady Gaga, Snoop Dogg, Miley Cyrus, Nicki Minaj, Wiz Khalifa, & dozens more. Till date Beats remains a giant in the headphone industry.