TODAY’S TRADEMARK – DREAMWORKS ANIMATION CO.

DreamWorks Animation, American entertainment company producing animated feature films, original TV series and shorts, interactive media, live entertainment, theme park attractions, and consumer products. It is based in Glendale, California. DreamWorks Animation originated as a division of DreamWorks SKG, a company founded in 1994 by Steven Spielberg, Jeffrey Katzenberg, and David Geffen. NBC Universal acquired DreamWorks Animation, a subsidiary of Comcast Corporation, which was originally a cable television operator at a cost of $3.8 billion in 2016. The studio has released 42 feature films as of April 2022, including several of the highest-grossing animated films of all time, with Shrek 2 (2004) having been the highest at the time of its release. The studio’s first film Antz was released on October 2, 1998.

They registered both“Oriental DreamWorks” and the figurative mark as a Australian trademark on 22^nd February 2012 bearing the serial numbers. 1475950 & 1476030 falling under the classes 09, 16, 25, 28, 41 The International Classification of Goods and Services for the Purposes of the Registration of Marks. The figurative mark can be described as “Panda with Fishing-Rod Sits in Crescent Moon” in nature the company was indifferent up until the movie “How to Train Your Dragon” was released. It showed what DreamWorks was capable of, an incredible, stunning movie. After which, movies like Kung Fu Panda and Megamind changed the market towards them, flipside down.