TODAY’S TRADEMARK – IMAX

IMAX is a proprietary system of high-resolution cameras, film formats, projectors and yes, cinemas. The name is believed to be derived from “Maximum Image” which is quite relevant to their enterprise. Graeme Ferguson, Roman Kroitor, Robert Kerr, and William C. Shaw were the co-founders of what would be named the IMAX Corporation and they developed the first IMAX cinema projection standards in the late 1960s and early 1970s in Canada. IMAX movie screens are known for their instantly recognisable tall aspect ratio, which is usually 1.43:1 or 1.90:1. These screens also feature steeper stadium seating in the cinema hall itself, which lead to a better audio experience.

The wordmark “IMAX” has been registered as a Australian trademark on 21^st February 2011 bearing the serial number. 1409994. It falls under the classes 9, 42, 45 of the International Classification of Goods and Services for the Purposes of the Registration of Marks having its origin from Canada. There are multiple layers of technology used, both in the film-making process as well as the viewing aspect of it. What this means is for a movie to be enjoyed in true IMAX, it needs to be screened on an IMAX-specification screen and shot on high-res IMAX cameras. Since 2018, the Laser system has been employed to retrofit full dome installations. Of course, we all love to enjoy the movie watching experience through IMAX at the best with its presence being in most metropolitan cities.