TODAY’S TRADEMARK – PRADA MILANO DAL 1913

The Wordmark “PRADA MILANO DAL 1913” was registered in USPTO bearing registration number 3216020 on March 6, 2007.

It is registered under IC 003, including “Perfumery, perfumes, essential oils, cosmetics, cosmetic skin creams, hair lotions, bath soap, cosmetic bath salts, deodorants for personal use.

The word “MILANO” in the mark is translated to “Milan” in English. The word “DAL” in the mark stands for “since,” in English. The first line reads “Prada,” the second reads “Milan,” and the third reads “Made in Italy.” It’s a fake if, for instance, “Milan” is written instead of “Milano.” Newer designs of authentic bags can alternatively read “Made in Italy” on the second line and “Prada” on the first line. Logo plaques on authentic Prada bags should be plainly visible, evenly applied to the leather, and connected. Prada, Milan, and Dal 1913 are always mentioned on the logo plaque.

The plaque’s color must correspond with the bag’s leather. Prada bags are pricey because designer brands matter, and placing the name and logo on a product immediately raises the price. Additionally, some of the Prada bags are limited editions and fashioned from high-quality materials and even more expensive than the rest of the products. Most importantly, China is the source of about 20% of Prada’s collections, which include clothing for men and women as well as shoes and bags. According to the IPO prospectus, the Milan-based company produces goods outside of Italy in less expensive nations including Vietnam, Turkey, and Romania.