TODAY’S TRADEMARK – DEFENDER

Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover Limited & is a British multinational automobile manufacturer which produces luxury vehicles and sport utility vehicles. Jaguar Land Rover is a subsidiary of Tata Motors Limited and has its head office in Whitley, Coventry, UK. The principal activity of Jaguar Land Rover Limited is the design, development, manufacture and sale of vehicles bearing the Jaguar and Land Rover marques.

Jaguar Land Rover has been a subsidiary of Tata Motors since they founded it as a holding company for the acquisition of Jaguar Cars Limited and Land Rover Limited from Ford in 2008. On January 1, 2013, the operations of Jaguar Cars Limited and Land Rover were merged as Jaguar Land Rover Limited and the original holding company of Jaguar Land Rover Limited was renamed as Jaguar Land Rover Automotive PLC.

The mark “DEFENDER” is been registered as a word mark in Australian trademark office is owned by Jaguar Land Rover Automotive PLC under classes 9, 28, 37 in accordance with the International Classification of Goods and Services for the Purposes of the Registration of Marks on 6^th February 2017 bearing the serial no. 1860260. The mark is been used the car manufacture to identify the well-known SUV segment (Land Rover Defender), a four-wheel-drive, off-road SUV known for its interiors.