TODAY’S TRADEMARK – SIMPLY CHEETOS

Cheetos formerly styled as Chee-tos until 1998 is a crunchy corn puff snack brand made by Frito-Lay, a subsidiary of PepsiCo which was invented quite by accident in 1948. Fritos creator Charles Elmer Doolin invented Cheetos, and began national distribution in the U.S. By 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand. In 2010, Cheetos was ranked as the top selling brand of cheese puffs in its primary market of the United States; worldwide the annual retail sales totalled approximately $4 billion.

The term “Simply Cheetos” is owned by the PepsiCo. as a Malaysian Trademark bearing the serial number. TM2021003341 registered on 5^th February 2021. Its is identified as a combination mark falling under the class 30 of international classification of goods and services for registration, which is described as an cheese-flavoured corn snacks; tortilla chips. The original Crunchy Cheetos are still in production, but the product line has since expanded to include 21 different types of Cheetos in North America alone. As Cheetos are sold in more than 36 countries, the flavour and composition are often varied to match regional taste and cultural preferences—such as Savoury American Cream in China, and Strawberry Cheetos in Japan.