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TODAY’S TRADEMARK – ACE

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TODAY’S TRADEMARK – ACE

The “Ace” mark was registered on 06 January, 2005 by the Tata Motors Ltd. in the Indian trademark office bearing registration number 1330376.

Tata Ace was launched in 2005 by Tata motors. Tata ace revolutionized the cargo transport sector in India by enabling new businesses, generating employment, and stimulating entrepreneurship. People around the country love the brand for its durable and efficient functioning across various kinds of terrain and weather conditions. Tata ACE falls under the category of ‘mini-trucks‘. Popularly known as “Chhotahati”, it is one of the most popular products in its category.

 Tata produces four main models of the Ace family, the Ace, the Super Ace, Ace Zip and the Ace EV. Both the Ace and Ace Zip have a passenger variant called the Magic and Magic IRIS. Tata Ace had redefined the Small Commercial Vehicle market in the India and in a way created the 4-wheeler SCV segment by itself.

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    Tanya Janghel

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