TODAY’S TRADEMARK – FILA

The “FILA” mark was registered on 24^th December, 1997 by the Fila Luxembourge in the Mongolian trademark office bearing registration number M-0450806.

Fila is one of the most famous and known brands in terms of sportswear and shoes across the world. It has been endorsed by many athletes around the world over the years and has gained fame across the world. The company was first founded by Ettore and Giansevero Fila in  Coggiola, Italy. FILA was officially established in the year 1923. During the initial phase the company was created for making clothing for the people of Italian Alps, primarily manufactured underwear, but it transitioned to sportswear in the year of 1970. The Company revenue has shown constant progress in the past few years in terms of world market. The FILA Logo has a unique Identity which has been striking the eyes of everyone for years. There is a differently styled “F” which uses Red Bar the upper part of it. whereas The rest of the word is colored in blue and it is a way by which the company is trying to showcase the trustworthiness and reliability of it. It has used Snakelike letter as fonts which give it elegant appearance, which has kept it modern looking since always.