TODAY’S TRADEMARK – INTENTSIFY
The trademark of this company was registered in USPTO bearing registration number 6498354 on September 28, 2021.
After 13 years at TechTarget, helping to evolve tech-industry lead generation programs, future Intentsify co-founders Marc Laplante and Mike Kelly co-founded the industry’s first predictive analytics platform, Prelytix, in 2012. At the time, Prelytix was the only predictive platform leveraging intent data from thousands of publishers across the web. It was here that Marc and Mike first realized the potential impact of intent data for B2B marketing and sales teams and their account-based marketing strategies (ABM). From selling Prelytix to MRP in 2015, Marc and Mike turned their focus to solving a rapidly emerging industry problem: B2B marketers’ difficulty in making intent data actionable. In 2018, Intentsify was finally born — offering a completely new category of intent-driven technology: Intent Activation™ solutions and software.