TODAY’S TRADEMARK- PUBLISHERS CLEARING HOUSE

The trademark was registered in USPTO bearing registration number 1611700 on August 28, 1990.

The Publishers Clearing House is an organization of direct marketing like magazine and merchandise subscriptions with prize-based games and sweepstakes. In 1953 this organization was founded to replace the door to door magazine sales by a single trader providing various subscriptions through mails. The company also attains exclusive rights to magazines and for the prize ideas and better promotion. In the 1990s, this organization has various legal issues in context to mailing customers regarding its odds of winning and implied that buying the magazine will increase their chances. Because of this company faces losses in the market, and lost its value in the market.

Therefore, Publishers clearing house brings new items to their consumers such as selling jewellery, media, diet books, chocolates, household products, and many more things. Now, their complete focus has shifted to online selling websites. It manages the eight websites related to these items, also sells at a discounted rate of magazine subscriptions, and advertisement for subscriptions with its sweepstakes. Now, an organization is doing well and performing its task with integrity in the market.