TODAY’S TRADMARK – MERCEDES-BENZ

Mercedes-Benz, commonly referred to as Mercedes, is a German automotive brand. Mercedes-Benz is known for producing luxury vehicles and commercial vehicles. Mercedes-Benz was founded in 1926 by Karl Benz, Gottlieb Daimler, Wilhelm Maybach and Emil Jellinek, whose daughter Mercedes is its original namesake. Mercedes-Benz is headquartered is in Stuttgart, Baden-Wurttemberg.

Mercedes-Benz is one of the best-known and established automotive brands in the world. As part of the Daimler AG Company, the Mercedes-Benz Cars division includes Smart car and Mercedes-Benz production. Since its inception, Mercedes-Benz maintained a reputation for its quality and durability.

Mercedes-Benz has developed multi-concept cars with alternative propulsion, like hybrid-electric, fully electric and fuel-cell powertrains. In 1909, Daimler-Motoren-Gesellschaft (DMG) registered both a three-pointed and four-pointed star as trademarks, but only the three-pointed star was used. The three-pointed star symbolized Gottlieb Daimler’s aims to universal motorization: on land, water and in the air.

The trademark of “Mercedes-Benz” was registered in USPTO bearing registration number 0677154 on April 21, 1959.