TODAY’S TRADEMARK – LACOSTE

Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste and André Gillier. It sells clothing, footwear, sportswear, eyewear, leather, goods, perfume, towels and watches. The company can be recognised by its green crocodile logo. René Lacoste, the company’s founder, was nicknamed “the Crocodile” by fans because of his tenacity on the tennis court. In November 2012 Lacoste was bought outright by Swiss family-held group Maus Frères.

René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. The company claims this as the first example of a brand name appearing on the outside of an article of clothing

The trademark of this company was registered in USPTO bearing registration number 1187445 on January 26, 1982