TRADEMARK OF THE WEEK – CLARK

The Clark Bar was introduced in 1917 by David L. Clark and was popular during and after both World Wars. It was manufactured in Pittsburgh, Pennsylvania, by the original family-owned business until 1955. It was then manufactured by corporate owners until a series of sales and bankruptcies in the 1990s resulted in transfer of production to the Revere, Massachusetts–based New England Confectionery Company (Necco). Following Necco’s 2018 bankruptcy, the Clark Bar is now produced in western Pennsylvania, by the Altoona-based Boyer Candy Company.

The Clark Bar is a candy bar consisting of a crispy peanut butter/spun taffy core (originally with a caramel center) and coated in milk chocolate. It was the first American “combination” candy bar to achieve nationwide success. Two similar candy bars followed the Clark Bar, the Butterfinger bar (1923) made by the Curtiss Candy Company and the 5th Avenue bar (1936) created by Luden’s.

The trademark of this company was registered in USPTO bearing registration number 1001117 on January 7, 1975.