TODAY’S TRADEMARK – CAFE RIO

Cafe Rio, or Cafe Rio Mexican Grill, is an American fast casual restaurant chain based in Salt Lake City, with branches in Arizona, California, Colorado, Idaho, Maryland, Montana, Nevada, Utah, Virginia, Washington, and Wyoming. The company specializes in Mexican cuisine. Its menu includes appetizers, tostadas, salads, burritos, desserts, enchiladas, tacos, quesadillas, soups, and beverages. The company also provides catering services. In October 2017, the chain had 120 locations. In September 2019, it has grown to 133 locations.

Cafe Rio was started in 1997 by Steve and Tricia Stanley in St. George, Utah. In December 2004, Bob and Kathleen Nilsen, Spencer K Hill, along with SKM/Apax Partners purchased the chain, which at the time had six restaurants. In 2011, Dave Gagnon took over as CEO and COO at the same time as Bob Baker was appointed President and CFO. In 2018, Steve Vaughan became CEO when Dave Gagnon retired. Previously, Mr. Vaughan was CFO. As of December 2020, Cafe Rio is operating in 135 locations across 11 states. Cafe Rio’s recipes are inspired from the traditional cooking of the Rio Grande region of Northern Mexico, Southern Texas and New Mexico. Meals are cooked in each restaurant’s kitchen, fresh every day.

The trademark of this company was registered in USPTO bearing registration number 2668739 on December 31, 2002

Cafe Rio, or Cafe Rio Mexican Grill, is an American fast casual restaurant chain based in Salt Lake City, with branches in Arizona, California, Colorado, Idaho, Maryland, Montana, Nevada, Utah, Virginia, Washington, and Wyoming. The company specializes in Mexican cuisine. Its menu includes appetizers, tostadas, salads, burritos, desserts, enchiladas, tacos, quesadillas, soups, and beverages. The company also provides catering services. In October 2017, the chain had 120 locations. In September 2019, it has grown to 133 locations.

Cafe Rio was started in 1997 by Steve and Tricia Stanley in St. George, Utah. In December 2004, Bob and Kathleen Nilsen, Spencer K Hill, along with SKM/Apax Partners purchased the chain, which at the time had six restaurants. In 2011, Dave Gagnon took over as CEO and COO at the same time as Bob Baker was appointed President and CFO. In 2018, Steve Vaughan became CEO when Dave Gagnon retired. Previously, Mr. Vaughan was CFO. As of December 2020, Cafe Rio is operating in 135 locations across 11 states. Cafe Rio’s recipes are inspired from the traditional cooking of the Rio Grande region of Northern Mexico, Southern Texas and New Mexico. Meals are cooked in each restaurant’s kitchen, fresh every day.

The trademark of this company was registered in USPTO bearing registration number 2668739 on December 31, 2002.