TODAY’S TRADEMARK – STARBURST

Starburst is a well-known brand name which was originally known as Opal Fruits. It’s the brand name of a box-shaped, fruit-flavored soft taffy candy manufactured by The Wrigley Company, which today is a subsidiary of Mars. Starburst has many different varieties, such as Tropical, Sour, FaveREDs, Watermelon, Very Berry, Superfruit, Summer Blast, and Original. The original flavours include: strawberry, lemon, orange, and cherry (changed from the initial lime). However, the UK original flavours are blackcurrant, lemon and lime, orange, and strawberry. The tropical flavours include: strawberry banana, pineapple, mango melon, cherry and kiwi.The brand was introduced by Mars in the UK in 1960, named Opal Fruits by Peter Phillips, the winner of a competition that won him £5. The four original flavours were strawberry, lemon, orange, and lime. Opal Fruits were introduced in the United States in 1967 as M&M’s Fruit Chewies and later, in the late 1960s, Starburst. 

The trademark of this company was registered in USPTO bearing registration number 1000007 on December 17, 1974.