TODAY’S TRADEMARK – AUDI AG
Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a subsidiary of Volkswagen Group and has its roots at Ingolstadt, Bav aria, Germany. Audi vehicles are produced in nine production facilities worldwide. The company name is based on the Latin translation of the surname of the founder, August Horch. “Horch”, meaning “listen” in German, becomes “audi” in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi’s predecessor company, Auto Union. Audi’s slogan is Vorsprung durch Technik, meaning “Being Ahead through Technology”. Audi, along with fellow German marques BMW and Mercedes-Benz, is among the best-selling luxury automobile brands in the world. Today, Audi has become a status symbol in most country and due to its tremendous success has become a well-recognised brand worldwide.
The trademark of this company was registered in USPTO bearing registration number 0708352 on December 13, 1960