TODAY’S TRADEMARK – BUICK

The trademark for this company was registered in USPTO bearing the registration number 0860907 on November 26, 1968.

Buick is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick, it was among the first American marques of automobiles, and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick’s general manager and major investor. For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling luxury vehicles positioned above GM’s mainstream brands, while below the flagship luxury Cadillac division. Buick’s current target demographic according to The Detroit News is “a successful executive with family.” In 2017, Buick sold more than 1.4 million vehicles worldwide, a record for the brand. The main market is now China, where 80% of Buick-branded automobiles are sold. Buicks are also sold in the United States, Canada, and Mexico.