TODAY’S TRADEMARK – CAPRI SUN

Capri Sun is a German juice concentrate drink owned by Capri Sun Group Holding in Germany, which is a privately held company of Hans-Peter Wild. It was introduced in 1969 and named after the Italian island of Capri. Capri Sun has been distributed in the United States since 1981. Kraft Heinz is a licensed production partner for North America. In the Netherlands, France, the UK, Belgium and Ireland, it is distributed by Coca-Cola Europacific Partners. The standard box is filled with ten 200-millilitre (7 US fl oz) pouches of liquid. In the U.S., Capri-Sun pouches are now 180 mL (6 US fl oz); previously they were 240 mL (8 US fl oz). The pouch is trapezoidal in profile when filled and rectangular when flat, with a flared bottom that makes the pouch able to stand upright when placed on a horizontal surface. A straw is supplied with each individual pouch. Other sizes, such as the 330 mL (11 US fl oz) pouch with a re-sealable cap, are available in some countries.

The trademark of this company was registered in USPTO bearing registration number 1660010 on October 8, 1991.