TODAY’S TRADEMARK – HOOK ‘EM HORNS

Hook ’em Horns is the serenade and hand sign of The University of Texas at Austin. Understudies, graduated class, and enthusiasts of the college utilize a hello comprising of the expression “Hook ’em” or “Hook ’em Horns” and furthermore utilize the expression as a splitting farewell or as the end line in a letter or story. The motion is intended to rough the state of the head and horns of the UT mascot, the Texas Longhorn Bevo. The sign is made by expanding the index and pinky fingers while getting a grasp of the second and third fingers with the thumb. The left arm is generally broadened, yet the sign can likewise be given with the arm bowed at the elbow. The sign is regularly seen at games, during the playing of the school tune “The Eyes of Texas”,[1] and during the playing of the school battle melody “Texas Fight”. It is quite possibly the most perceived hand signs of every single American college.

The trademark of this company was registered in USPTO bearing registration number 1450734 on August 4, 1987.