TODAY’S TRADEMARK – TASTEEOS

The TASTEEOS mark is filed in the category of Staple Food Products . The legal correspondent for TASTEEOS trademark is Kevin M. Bovard, Baker & Hostetler LLP, Based on TREEHOUSE PRIVATE BRANDS, INC., the TASTEEOS trademark is used in the following business: BREAKFAST CEREAL. Globally distinguished is the trademark class 30 for enveloping in all trademarks which relate to various staple foods, spices, diverse cooking ingredients, and food items and snacks made up of these.

TreeHouse Private Brands, Inc. is a food production company based out of 2021 SPRING RD, Oak Brook, Illinois, United States. Industries Food Production. Company size 10,001+ employees. Headquarters Oak Brook, Illinois. Founded 1997. Learned a lesson from venerable Coca-Cola in 1985 that reformulating a popular brand, a proven seller, was risky. Frosted Cheerios had to be differentiated from its rivals including other in-house brands and the cheaper store brand imitations such as Tasteeos. Other competing cereal products use packaging that prominently feature the color yellow, including Kellogg Corn Pops and Post Honey Comb, as well as a number of other toroidal oat cereals such as HyVee Tasteeos.

The TASTEEOS trademark was assigned a Serial Number #73064840 – by the United States Patent and Trademark Office (USPTO), bearing registration number 1045004 on July 27, 1976.